Top 10 China E-Commerce Platform in 2024: Global Buyers and Sellers


As global e-commerce continues to expand at an impressive rate, cross-border e-commerce platforms have become vital in connecting buyers and sellers from across the world. The ever-increasing digitalization of commerce and the growing acceptance of online shopping have paved the way for innovative platforms to cater to a global audience. As the first quarter passed, GWBMA unveiled the Top 10 China E-Commerce Platform for the year 2024.

In 2024, several platforms have distinguished themselves for their exceptional market performance. They have not only embraced the challenges of a global marketplace but have also excelled in offering comprehensive product categories to consumers worldwide. These platforms demonstrate streamlined transaction processes, ensuring a frictionless customer journey from browsing to purchasing.

Furthermore, their commitment to user experience is evident in the intuitive design of their websites and mobile applications, the quality of customer service, and the speed and reliability of their delivery systems. Each platform has curated a selection of products to appeal to various markets, understanding the cultural nuances that influence purchasing decisions.

The openness of these platforms to international sellers has provided a vast array of products to consumers, which, in turn, has fostered a culture of innovation and continuous improvement. Each platform’s agility in adapting to consumer trends and technological advancements speaks to their dedication to maintaining a high quality of service.

With a special focus on their operations and connections with China, these e-commerce giants have not only penetrated deep into the Chinese market but have also served as springboards for Chinese sellers to reach consumers globally. The symbiotic relationship between these platforms and Chinese sellers has led to the creation of a dynamic online marketplace that is both diverse and competitive.

Top 10 China E-Commerce Platform

Top 1 China E-Commerce: Amazon – The Global Leader in Cross-Border E-Commerce

Amazon maintains its status as the leading global cross-border e-commerce platform, offering Chinese sellers access to 17 major sites including the United States, Canada, Mexico, several European countries (the United Kingdom, France, Germany, Italy, Spain, the Netherlands, Sweden), Asia-Pacific regions (Japan, Singapore, Australia, India), and the Middle East (the UAE, Saudi Arabia), and Poland.

Top 2 China E-Commerce: eBay – One of the World’s Largest and Most Dynamic Trading Platforms

Founded in 1995 in Silicon Valley, California, eBay has become one of the world’s largest and most vibrant trading platforms, offering a selection of high-quality, value-for-money goods. In China, eBay is dedicated to promoting the development of the cross-border e-commerce retail export industry, opening up direct sales channels to overseas markets for Chinese sellers.

Top 3 China E-Commerce: AliExpress – “International Taobao”

A part of Alibaba Group, AliExpress is known as the “International Taobao,” targeting overseas buyers. It facilitates escrow transactions through Alipay International accounts and utilizes international logistics channels for shipping, significantly engaging with the Chinese sellers’ community.

Top 4 China E-Commerce: Walmart – The Multinational Retail Corporation

As a multinational retail corporation headquartered in Bentonville, Arkansas, Walmart operates 8,500 stores across 15 countries, making it one of the largest e-commerce platforms in the North American market with strong ties to Chinese suppliers and sellers.

Top 5 China E-Commerce: Etsy – Showcasing China’s Craftsmanship Globally

Founded in 2005, Etsy specializes in the sale of handicrafts and vintage items. It has become a popular platform for transactions of handmade goods and vintage art, with a significant number of Chinese artisans and sellers.

Top 6 E-Commerce: Mercari – Japan’s Leading C2C Second-Hand Trading Platform

Similar to China’s Xianyu, Mercari serves primarily the Japanese domestic market and the United States, known for its user-friendly and convenient trading experience for Chinese users and sellers engaging in the second-hand market.

Top 7 E-Commerce: Shopify – Facilitating China’s C2C Market Expansion

Shopify provides a one-stop SaaS model e-commerce service platform for e-commerce sellers, including those from China, offering store construction technology, templates, and full-channel marketing, sales, payment, and logistics services.

Top 8 E-Commerce: – China’s B2B E-Commerce Pioneer

Alibaba International Station ( stands as one of the world’s largest B2B online trading markets, offering a wide range of product categories including industrial equipment, electronic components, apparel, home goods, auto parts, cosmetics, food, and more, catering extensively to Chinese manufacturers and sellers.

Top 9 E-Commerce: Poshmark – A New Venue for China’s Fashion Sellers

Poshmark is a popular second-hand e-commerce platform in the USA, known for its higher average order value and simplified operations. Registration is straightforward, allowing Chinese individuals and businesses to open stores without the need for KYC or business licenses.

Top 10 E-Commerce: Vinted – Expanding China’s Second-Hand Market Reach

Established in Lithuania in 2008, Vinted has become one of Europe’s top e-commerce platforms, particularly in France and Germany. It focuses on smaller items like perfumes, skincare products, clothing, and footwear, with a strong presence of Chinese sellers in these categories.


These platforms each offer unique features and provide a vast market and convenient transaction channels for global buyers and sellers, especially for those in China or dealing with Chinese products. As the cross-border e-commerce industry continues to evolve, these platforms are set to lead market trends and further boost the global e-commerce ecosystem.

In summary, the landscape of cross-border e-commerce continues to evolve, with the Top 10 China E-Commerce platforms leading the charge into 2024. These platforms have demonstrated not just exceptional innovation and market performance, but also a commitment to bridging global markets, offering unparalleled opportunities for sellers and buyers alike. As GWBMA look towards the future, these Top 10 China E-Commerce platforms are poised to further shape the global e-commerce ecosystem, making it more interconnected and accessible than ever before.

Search All Post
Generic filters